Marketing Practices in Small and Medium Sized Business of Pakistan ab 49 € als Taschenbuch: An Empirical Outlook from Catering and Restaurant Industry. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Marketing Practices in Small and Medium Sized Business of Pakistan ab 49 EURO An Empirical Outlook from Catering and Restaurant Industry
Cereals and oil-seed meals available in Pakistan for poultry have greater variation in amount of energy availability to the birds. Factors responsible for this variability include quality of the ingredients, agro-climatic conditions, agronomic practices, area specifications, processing techniques, storage conditions and techniques for measuring energy availability to the birds. Age, strain, activity and level of feeding of birds also affect the metabolizable energy availability. Moreover, there is a dire need to determine the AME of the local feed ingredients to formulate rations for catering the dietary needs of today's Chicken. The findings of our study concluded that broiler birds draw more energy from the same feed ingredient as compared to the broiler breeder.
The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total establishments operating in Pakistan and contribute a significant amount in GDP hence viable policies and practices are essential to improve the performance of this sector and turn it into a most substantial contributor in economic growth. This book identified the determinants of marketing practices and SME performance and provided a guideline for SMEs owners and managers to improve their financial outcomes with the help of effective marketing practices as proposed.
The global drift of customization for customer satisfaction in the corporate world has affected the contemporary education and resulted in tailor-made ESP courses. Currently, the growing fashion of these need-based courses and trainings have augmented the significance and call for course evaluation. As all the stakeholders affect the course designing, so their approval determines the effectiveness of course. The purpose of this two-phase, mix method study is to examine the efficacy of the course conducted at HBL, Pakistan, and to propose a course catering the professional needs of the bank employees. Using the descriptive and single experimental group design, the author appraises the document adopted as training resource and the participants feedback responses about it. These responses are analysed finding frequency, percentage and mean. A thorough needs analysis is indispensable for course designing. Hence, the author conducts TNA and pilots the proposition to confirm its concordance with target situation needs of the professionals. This book is recommended for ESP students, teachers, curriculum and material developers.